Janell B. Pena

Janell Borrero, MBA, MAFM, is a dynamic entrepreneur, mentor, and dedicated instructor with a mission to empower individuals and small businesses through financial clarity and strategic solutions. As the founder of JBP Accounting Inc. and its innovative branch, SHEfo, Janell defies conventional Latina statistics, embodying resilience and tenacity in every aspect of her work.

With advanced degrees in business and accounting, and experience as an auditor for the Florida Department of Revenue, Janell specializes in guiding clients through the complexities of IRS issues. As an Enrolled Agent (EA), she provides expert representation before the IRS, offering tailored strategies for resolving tax challenges. Whether dealing with audits, disputes, or other IRS concerns, Janell’s commitment to excellence ensures her clients are supported every step of the way.

In addition to her entrepreneurial endeavors, Janell serves as the Orlando Chapter President for the Florida Society of Enrolled Agents (FSEA), where she leads initiatives to advance the profession and support fellow tax professionals.

Janell’s journey towards purpose and success is marked by her embrace of failure and relentless commitment to personal development. This drive led to the creation of her debut book, "Loving a BiPolar Bear," which reflects her courage in addressing challenging topics with honesty and strength.

Beyond her professional life, Janell draws inspiration from the great outdoors and has a passion for street art, exploring cities in search of captivating murals. She also values time spent with her closest circle, creating lasting memories with those she holds dear.

As a mentor in both entrepreneurship and the financial industry, Janell leverages her extensive experience to guide and inspire others. Her podcast, "She Who Thrives," provides a platform for insightful conversations and empowering stories, particularly focusing on women who have overcome adversity to achieve success.

SHEfo, a branch of JBP Accounting, showcases Janell’s innovative spirit by offering fractional CFO services tailored to women in the beauty and arts industries. Through SHEfo, Janell empowers female entrepreneurs with the financial tools they need to succeed in their creative pursuits.

At the heart of Janell's professional journey is her unwavering commitment to excellence and personalized service. JBP Accounting and SHEfo are trusted partners for clients navigating the complexities of financial management, especially those facing IRS challenges. Janell Borrero's story is a testament to her resilience, passion for life, and the pursuit of meaningful connections—qualities that define both her personal and professional endeavors.